The insurance broker has entered into a “placement agent agreement” with NYDIG. Through its broker-dealer, MML Investors Services (MMLIS), MassMutual will offer qualified customers access to a Bitcoin fund, providing “an alternative and efficient way to invest” in the primary cryptocurrency.
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MassMutual doubles down by partnering with NYDIG to grant institutions access to bitcoin
“As MassMutual explores ways to integrate cryptocurrency into different areas of its business, MMLIS saw a growing demand from our financial professionals and their clients to gain bitcoin exposure.” – commented Daken Vanderburg – Head of Investments at MMLIS.
