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Zillow caught up in TikTok drama over big-money role in housing

A video posted by a real estate agent in Las Vegas — claiming a company was pulling off a convoluted scheme to manipulate housing prices — has gone viral. 

Private equity landlords, tech unicorns and others are getting involved in the housing market at the same time as a severe inventory shortage is driving up prices and making it harder and harder for regular people to buy or even rent a home. The corporations all say they’re making things better for the consumer, and they may be.

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proptech