“We have observed that there is inertia towards saving among digital natives. They want to save but never actually get to take proactive steps towards saving. So, while designing the features for Fi, we have tried to keep the user at the centre and build tools that help them overcome this inertia,” said co-founder Gwalani.

https://www.dealstreetasia.com/stories/b-capital-indian-neobank-fi-267729/