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Morgan Stanley gives rich customers what they want: hot startups

The firm is building an a-la-carte menu of private-share offerings for its wealthiest clients, executives said. The program is expected to go live next year and will be overseen by a new hire, Mike Gaviser, who previously held senior fundraising jobs at KKR and AllianceBernstein. The price of admission: at least $20m in assets.

“People want to invest in companies they know and use. And today those are often private companies,” said Phil Haslett, founder of EquityZen Inc., where investors can buy and sell shares in privately held companies in ticket sizes starting at $10,000. Average age of technology companies at IPO,​by year Source: Jay Ritter, University of Florida

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wealth management