The 2020 edition roughly doubled sales from the prior year, as Alibaba added several days and additional services to the count. But the festivities this time around have been more low key, with Alibaba seeking to turn the focus from sales growth to its efforts in sustainability and philanthropy -- key pillars of President Xi Jinping’s drive to achieve “common prosperity.”
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Alibaba Singles’ Day posts record sales
“I believe the value that 11.11 offers is more than just the GMV figures,” Tung said at a press conference last month.
