“It was hellish, but I’m grateful for that experience because I became passionate about how I could help people avoid the same hurdles in Brazil and Latin America,” Neto added. “We tested the market by inviting entrepreneurs to talk about their hurdles of administering business. Some 500 people RSVP’d, and we ended up doing 300 interviews that enabled us to see the pain points and to come up with our vision for a solution.”

https://techcrunch.com/2021/12/14/bhub-secures-20m-to-become-latam-companies-back-office-administrator/