Meta Platforms will acquire the trademark assets of U.S. regional bank Meta Financial Group, spokespeople for the companies said this week. The deal underscores how valuable the Meta name has become for the technology giant, which is betting that its focus on the metaverse - shared digital spaces accessed via the internet through an array of devices - will pay off handsomely in the coming years.
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Facebook owner is behind $60m deal for Meta name rights
"Beige Key is affiliated with us and we have acquired these trademark assets," a Meta Platforms spokesperson said. A MetaBank spokesperson also confirmed Meta Platforms' involvement.
