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Rather than having users individually pick the coins they want to invest in, Makara offers up “baskets” or indexes of vetted cryptocurrencies and does the work behind the scenes of rebalancing assets and shifting to currencies its algorithms recommend. The acquisition will provide consumers and financial advisors the ability to invest in expert-built, diversified crypto portfolios alongside their existing investments, through an easy-to-use customer experience.
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"Crypto is here to stay and Betterment wants to live our promise of long-term diversification and to provide our customers with the best variety of assets in the marketplace," said Sarah Levy, Betterment's CEO. "Makara is unique in offering consumers managed crypto portfolios combined with the guidance and ease-of-use that have defined Betterment. Makara is to crypto today what we are to traditional investing, since pioneering robo-investing a decade ago."
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