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Top Latin American exchange Bitso officially expands to Colombia

Founded in 2014 in Mexico, Bitso is now officially present in Argentina, Brazil, El Salvador and Colombia.

As part of Bitso’s development strategy in Colombia, the exchange has hired former Mastercard executive Emilio Pardo as new country manager, the firm announced to Cointelegraph on Thursday. Pardo is former head of business development for the Andean Region at Mastercard, where he focused on fintech issues like instant and cross-border financial transactions and open banking. He will now be responsible for developing Bitso’s strategy in Colombia to increase the local crypto adoption and financial inclusion, focusing on Bitso’s strategic basics including education and security.

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latam, exchange, bitso, colombia