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Larry David doesn’t get crypto. That’s why FTX hired him.

Larry David made his commercial debut in a Super Bowl ad for FTX Trading Limited. The comedian and creator of Seinfeld and Curb Your Enthusiasm is what the company calls an anti-sponsor, as David brings his own skepticism about crypto into the various characters he plays. 

“My throat’s going,” he croaked partway through a 16-hour slog, gesturing to an assistant for another swig of tea. “Sorry, I’m old. I’m raspy. Can we come back tomorrow?”

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crypto, superbowl