While a world of internet users skeptically grapples with the rise of multimillion-dollar JPGs and crypto exchanges bankrolling celebrity-packed Super Bowl spots, a network of blockchain startups is trying to build friendlier consumer onramps into its vision of the crypto internet. Rainbow, a crypto startup building a mobile wallet app that allows users to interact with decentralized applications on the Ethereum blockchain, wants to be the app users download to tap into that future.
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Ethereum’s hippest wallet app Rainbow banks funding from Alexis Ohanian
“We’re trying to be the app on everyone’s home screens.” Rainbow co-founder Mike Demarais told TechCrunch in an interview. “Since the beginning, we’ve been super design-centric, and what that’s really meant is that we fundamentally started from scratch and designed the wallet for our needs as builders and users, but really what’s that turned into is a departure from previous wallets, which have for a long time have been this super utilitarian, quasi-developer tool.”
