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While a world of internet users skeptically grapples with the rise of multimillion-dollar JPGs and crypto exchanges bankrolling celebrity-packed Super Bowl spots, a network of blockchain startups is trying to build friendlier consumer onramps into its vision of the crypto internet. Rainbow, a crypto startup building a mobile wallet app that allows users to interact with decentralized applications on the Ethereum blockchain, wants to be the app users download to tap into that future.
“We’re trying to be the app on everyone’s home screens.” Rainbow co-founder Mike Demarais told TechCrunch in an interview. “Since the beginning, we’ve been super design-centric, and what that’s really meant is that we fundamentally started from scratch and designed the wallet for our needs as builders and users, but really what’s that turned into is a departure from previous wallets, which have for a long time have been this super utilitarian, quasi-developer tool.”
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