Through the system, consumers scan an in-app code or their credit card at the entrance to the store, bag their items as they move through the aisles, and scan out as they leave, with their purchases automatically charged to their accounts.
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Amazon’s ‘Just Walk Out’ Whole Foods store opens as frictionless checkout takes hold
“[Consumers] say that, in the beginning, it feels like stealing, but then you get addicted to the feeling,” Yair Holtzer, vice president of Business Development at computer vision startup Trigo, said in an interview with PYMNTS. “People want the experience to be smooth as possible … You can find hundreds of studies that show that, when the experience of your shopping is better, whether it’s online or physical, then the loyalty of the customer increases, the traffic of visits increases, the size of basket increases … and also the conversion for new customers increases.”
