“The main hurdle for many parents to effectively save for their children’s future is a lack of awareness about what they can do and a lack of tools that help them do that easily. The money we’ve raised is going to give us the opportunity to change this by providing better education to families and building financial products and tools solely designed for families."

https://tech.eu/2022/02/28/london-startup-nabs-26-million-to-help-parents-invest-in-their-kids-financial-future