“Our founding team was part of the early wave of the BNPL movement in the early 2010s; it quickly became a crowded market, so we stood back and took a fresh look at the BNPL model and saw several limitations in all of the available products.”

https://www.forbes.com/sites/davidprosser/2022/03/10/fintech-in3-raises-111m-as-dutch-buy-now-pay-later-sector-accelerates/?sh=feb5b7979b8a