“How we came up with the idea was that a friend of mine tried to play a crypto game last year, and it took him about three hours before he gave up even after spending $1,000 on NFTs. Bringing a lot more gamers into the space and making it mainstream requires making the experience very easy and fast."

https://www.coindesk.com/business/2022/05/05/paradigm-a16z-back-12m-round-for-blockchain-game-platform-lootrush/