Many marketers were already lukewarm on the service. Now, some may move their money elsewhere if the content moderation policies are relaxed.
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Elon Musk hates ads. Twitter needs them. That may be a problem.
Now, numerous advertising executives say they’re willing to move their money elsewhere, especially if Mr. Musk removes the safeguards that allowed Twitter to remove racist rants and conspiracy theories. An advertiser exodus would weaken the company, underscoring the difficulty of balancing Mr. Musk’s vision of Twitter as a haven for free speech with the business relationships that keep it going.
