This week FTX.US started letting some customers trade shares in companies like Apple, Visa, and Coca-Cola—putting it into direct competition with the likes of Charles Schwab, Robinhood, and other brokerage giants. The company has been preparing for the move into equities for months now - late in 2021, FTX.US acquired a broker/dealer license through a little-known company called RJL, which paved the way for the announcement.
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Crypto exchange FTX.US expands to take on Schwab and Robinhood
“It’s always been an aspiration to try to bring more traditional financial products to the FTX suite of applications,” FTX.US president Brett Harrison told me Wednesday, while we sat on a rooftop garden in midtown Manhattan. “We’ve been thinking about this for a long time.”
