“There was $8.9 trillion awarded in compensation in the U.S. last year, but less than 2% of that was in the form of retention bonuses. I believe a company like Keep could change the face of compensation,” Frohwein said in an interview.

https://techcrunch.com/2022/05/18/keep-financial-raises-9m-led-by-a16z-to-help-employers-offer-forgivable-loans-as-a-retention-tool/