“A lot of FinTech apps now offer financial wellness tools, but they often focus on short-lived relief rather than on building long-lasting financial habits. Debbie uses behavioral psychology concepts to create a personalized, engaging and accessible journey to debt freedom for those struggling with perpetual cycle of debts, significantly increasing their chances of achieving long-term success.”

https://www.forbes.com/sites/frederickdaso/2022/05/26/debbie-raises-12m-to-incentivize-individuals-to-pay-off-their-debt/?sh=5cf15d0a77e8