Amazon, Facebook, TikTok and a growing number of venture-backed startups are all seeking to replicate QVC's success selling stuff via live demos and time-pressured promotions. But the original home shopping is still way ahead—for now.
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Where QVC is still way ahead of Amazon
“They are more relevant now than ever,” says Neil Saunders, managing director of GlobalData Retail, of the two channels born at the dawn of the cable-TV era.
