“There are a lot of point solutions out there. But we have built our tool on a larger vision. Initially it felt impossible but we knew it would be good, a single platform for any customer journey, loyalty, onboarding, and so on. We now have 10 years and the critical mass, a single end to end customer engagement platform for that whole lifecycle.”

https://techcrunch.com/2022/06/09/backbase-raises-its-first-funding-128m-at-a-2-6b-valuation-for-tools-that-help-banks-with-engagement/