“Equity is something that we’re continuing to increasingly to see,” Wu told TechCrunch. “For us, it’s not so much how we take market share from partners, but rather we think this market is continuing to grow, and how can we be a large part of that? We are very much building for equity insights. It’s not just about how you record how much equity someone has on a cap table, but how do you help someone make the decisions around this?”

https://techcrunch.com/2022/07/13/founders-fund-pulley-series-b-equity/