With this partnership, creators who link their stores can display their products across their channel and leverage Shopify’s real-time inventory syncing. Creators in the United States can now enable onsite checkout to allow viewers to complete their purchases without leaving YouTube.
A few weeks ago, the company teased upcoming features that it claimed would make it easier for viewers to discover and buy from brands. One of the new features will allow two creators to go live at the same time to co-host a single live shopping stream. This could effectively double the draw for the event, as each creator would bring their own fanbase to the stream. Another upcoming is something YouTube calls “live redirects,” which will allow creators to start a shopping livestream on their channel, then redirect their audience over to a brand’s channel for fans to keep watching.