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Cartona raises $12m in Series A funding

Egypt based startup providing inventory management and working capital to small retailers raised $12m in Series A funding led by Silicon Badia.

“So we believe that with this money, we would reach profitability. We will use this money for sustainable growth and only sustainable growth. We won’t expand like crazy without having positive unit economics in every city,” CEO Mahmoud Talaat told TechCrunch in an interview. “We plan to cover all the cities in Egypt, focus a lot on technology and product.”