Affirm has struck a partnership with BigCommerce, making it the preferred BNPL option on the e-commerce platform’s merchant checkout pages. The competition between BNPL providers is likely to be won by the company that is on as many checkout pages as possible. Affirm is taking the lead through partnerships with retailers, payment processors and e-commerce platforms.
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Affirm goes big on BigCommerce
“What this really represents is our ability to access millions of consumers and hundreds of thousands of merchants to drive our expansion,” Geoff Kott, chief revenue officer at Affirm, tells Axios.
