Willa aims to serve the 60 million people in the US that do freelance work, a group Aron says is underserved when it comes to booking keeping services. Traditionally speaking, you either go work for a corporation and get your paycheck or you go build a company, he says. But then you have this group in between that are not on staff but aren’t really a company either. This group contributes $1 trillion to the economy every year. They are in a lot of trouble because the world is not built for them.