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The Live Nation subsidiary said that event organizers can make these NFTs available before, during or after the event and even enable special experiences like loyalty rewards or celebrity meet-and-greets — or simply offer memorabilia in an NFT format.
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“Event organizers who choose to offer fans an NFT with their ticket have a real opportunity to make this new technology relevant and relatable at scale. This is why we are partnering with Flow, because their blockchain is custom-built for fan engagement and frictionless consumer experiences,” Brendan Lynch, Ticketmaster EVP of Enterprise & Revenue, said in a statement.
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