“I think what we’re going to see, unfortunately, over the next couple of quarters, is that the absolute amount of credit card debt is going up, and also the cost of carrying that debt is increasing,” Brown said in an interview. “It’s really driven by the fact that for banks and financial institutions, credit cards are the single most profitable consumer product that they have.”

https://www.bloomberg.com/news/articles/2022-10-03/card-debt-app-tally-triples-valuation-to-855-million-in-round