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Super apps may be widely popular in Asia and quickly gaining ground in Africa and Latin America (LatAm), they have little chance to succeed in the US because of lacking consumer interest, cultural barriers as well as data privacy and security concerns, a new report says.
Firstly, most Asian consumers own “under-powered smartphones” that aren’t suited to manage 40 to 50 separate apps. This is not the case in the US where most consumers have smartphones with “plenty of horsepower.” Also, most American consumers don’t mind having 25 to 40 different financial relationships, implying that there is no immediate need nor demand for an all-encompassing app.
https://fintechnews.am/fintech-usa/47604/the-super-app-model-may-not-be-suitable-for-the-us-market/
