“There are 50 million co-parents in the United States, and they represent a massive, massive market that hasn’t yet been served,” she said. As to why, Rome speculated that “it might be considered a little bit less sexy of a market, or those who have been through it tend to be less likely to found a company.”

https://techcrunch.com/2022/10/27/uber-alum-raises-millions-for-fintech-app-aimed-at-helping-co-parents-bicker-less-over-finances/#:~:text=Today%2C%20Onward%20%E2%80%94%20formerly%20called%20Ensemble,also%20participated%20in%20the%20financing.