“Coming out of the pandemic we’ve seen direct-to-consumer brands hit a major roadblock in expansion, and many leaders are coming to terms with the fact that a physical retail presence is necessary for the long-term health of a brand. With SparkPlug, these brands are able to harness the power of people to recreate the same curated, personalised customer experience in-store that made them stand out from legacy brands in the first place.”

https://retailtechinnovationhub.com/home/2022/11/3/physical-retail-startup-sparkplug-secures-8-million-in-series-a-funding