A rush to buy tickets for Taylor Swift’s first tour in five years—and five albums—left fans scrambling and distraught as Ticketmaster’s system was overwhelmed in markets across the U.S. and would-be buyers waited in long lines. Live Nation Entertainment's Ticketmaster site, which is selling tickets for the 2023 tour via a system meant to give preferential treatment to longtime fans, crashed in New York and other cities amid a crush of fans trying to snap up what industry executives have anticipated will be the hottest tickets since the lift of pandemic restrictions on the live touring business.
Several fans said Tuesday they should have been prompted for their presale codes before joining the line for tickets, rather than immediately before purchase, so as not to bloat the line with people that didn’t have codes.