“If your trusted contractor — who you call to come into your home to help figure out what to do with your system — doesn’t offer a heat pump, you’re just not going to buy one, right?” said Anuj Khanna, founder and CEO of Service 1st Financial.

https://techcrunch.com/2022/11/17/service-1st-financial-sells-home-comfort-as-a-service-gets-20-million-in-funding-from-series-b-debt/