“People spending like 40 to 50% of their household income on the grocery basket is a big problem for society, but it is also a huge opportunity … The reason we started Kapu is that we think that there is a more relevant model of e-commerce that can be built to target the grocery basket, which is the biggest portion of spend for the vast majority of consumers."

https://techcrunch.com/2022/12/04/social-commerce-startup-kapu-by-ex-jumia-executive-comes-out-of-stealth-with-8m-funding/