“We started Accord to solve frustrating challenges in B2B sales,” Ross told TechCrunch in an email interview. “Customers don’t want to talk to sellers. B2B buyers have been conditioned by the business-to-consumer, Amazon-esque, experience and expect no difference in terms of the level of transparency, speed and ease of purchase. Compounded with that fact, there is no system to reinforce a consistent, repeatable sales process, even if you have the ideal sales journey all figured out.”

https://techcrunch.com/2023/01/24/accord-which-offers-a-platform-to-manage-sales-processes-secures-10m/