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Paris-based Sorare — which is backed by star players including Kylian Mbappé and Lionel Messi — announced a four-year licensing contract with the Premier League on Monday. Users will be able to collect and trade digital cards representing players from all 20 English top-tier teams and use them in its fantasy football game.
“To be frank, I don’t love the craziness of the last six to 18 months [in crypto],” said Julia. “You get lots of organisations and companies thinking short term and jumping into the new cool tech for the wrong reasons, then leaving fans with a bad taste in their mouth.”
https://www.ft.com/content/98229ed8-2867-40a5-a22d-b079fb563479
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