“I took the spreadsheets that I was using to track my ad spent and the overall KPIs that I needed to watch, and we took that and we productized it and made it into a mobile app that a lot of people liked,” Orbach explained. “We took a lot of the playbook from what we learned in D2C with influencer marketing and really applied it to a community that we found on Twitter — which was very influential in the D2C space and we used that playbook to get a lot of the traction.”

https://techcrunch.com/2023/02/02/triple-whale-raises-25m-for-its-shopify-data-platform/