"This sector of financial inclusion, of the lower pyramid, of financial education, is not a segment that becomes profitable for banks when they are so large [...] instead, for our model, they become potential customers."

https://iupana.com/2021/11/18/santander-apunta-a-los-no-bancarizados-mexicanos-con-wallet-superdigital/?utm_id=Iupana&utm_content=BF-03MAR-ES+Version+A+Preview+CID_3c93aa21b6ee5f64b85c1388d7784a32%2cBF-03MAR-EN+CID_92d0424a37975f7cf142c39078725fce&utm_term=donde+se+han+enfocado+en+los+usuarios+no+bancarizados%2cwhere+it+has+focused+on+attracting+unbanked+users