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With Mercedes pay+, which is being rolled out on select new vehicle models beginning this month, the automaker’s customers in Germany can now pay for digital services and on-demand hardware upgrades in the Mercedes me Store — the company’s shop for connected car services — via a fingerprint sensor mounted in the car.
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“As such, we are creating a completely new, enhanced customer experience,” Mercedes-Benz Mobility CEO Franz Reiner said in the release. “By introducing native eCommerce into the car, we are once again pioneers and at the beginning of a promising development.”
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