Some of the finance industry’s best-known names are building their own digital markets trading platforms, betting that fund managers will prefer familiar and trusted brands to the opaque cryptocurrency exchanges that dominate the sector.
“The large, pedigreed, traditional institutional investors definitely prefer dealing with counterparties who they know have been in existence for years and have been regulated in the traditional sense,” said Gautam Chhugani, senior analyst of global digital assets at Bernstein.
https://www.ft.com/content/870bef48-9bec-4408-8601-d97c5603a76b