In 2022 we invested in Sabi, a Nigerian B2B marketplace. Since then, the company has maintained a laser focus on unit economics while building its digital commerce infrastructure for the informal economy, reaching more than $1b in GMV – the first on the continent to hit this milestone. All of these factors contributed to the success of the recently announced Series B raise.
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B2B marketplaces: the next wave
There is now a clear line between those companies who can scale at a reasonable cost while maintaining strong, sustainable financials, and those who cannot.
