Even with a $700m valuation, Liquid Death may need a lot of luck to become liquid gold

Louden Richason

July 14, 2023

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Louden Richason

Former adman Mike Cessario has a plan to drastically cut costs at his buzzy, money-losing water brand by shifting production to the U.S.

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“The brand is becoming bigger than just water. The hockey stick is yet to come," said Co-Founder Mike Cessario.

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