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The 'untold hack' for attracting VCs: building in stealth

Founders love to talk about their companies… but only when they’re ready. More and more are choosing to stay in the dark — erasing company names from LinkedIn, creating mysterious almost-blank websites and ignoring journalists' emails — and build in stealth. 

“When we ping founders that are operating in stealth, a lot of them say we don’t want to speak to investors right now,” says Florian Graillot, partner at Paris-based astorya.VC.