Called Intuit Assist, the digital assistant is embedded across Intuit’s platform and products, namely TurboTax, Credit Karma, QuickBooks and Mailchimp, with a standard user interface to offer personalized recommendations using contextual datasets to the company’s over 100m small business and consumer customers across the world.
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Intuit launches generative AI–powered digital assistant for small businesses and consumers
“I’m fully aware that other companies are investing in large language models, and I congratulate them on that. We’re not only doing that, but we’re [also] building an entire operating system on top of it,” Srivastava said in an interview.
