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This expansion of CLEAR's identity platform comes from its acquisition of ID verification startup Sora ID. The one-touch KYC solution brings together a seamless onboarding experience and CLEAR's embedded 17m person user base, and will help financial services companies successfully convert prospects into customers – combatting traditional over 40% drop off at onboarding due to friction.
"Identity verification and secure authentication is fundamental to modern financial services, and CLEAR's reusable KYC solution delivers something new: a frictionless consumer-focused signup that will help partners successfully enroll customers," said CLEAR CEO, Caryn Seidman Becker. "While this is new to financial services, it will feel familiar to our 17 million members who have benefitted from how we have leveraged technology to save them time."
