"Enable started in rebate management because of the importance rebates play in the financial outcomes of manufacturers, distributors and retailers; rebates have become the currency of the goods-for-resale supply chain."

https://techcrunch.com/2023/11/07/enable-a-platform-for-managing-b2b-rebates-is-now-worth-1b/#:~:text=There's%20a%20new%20unicorn%20in,at%20%241%20billion%20pre%2Dmoney.