Coinbase said bringing identity verification on-chain is a logical next step for Web3 to increase security and transparency. The exchange said launching identity verification on the chain protocol level increases security and transparency, providing a solution to common challenges associated with typical KYC methods.
"The service is the next step toward 'using open source, public good infrastructure to enable the next billion users to come on-chain'."
https://blockworks.co/news/coinbase-identity-verification-kyc?utm_term=Daily+Newsletter