Coinbase said bringing identity verification on-chain is a logical next step for Web3 to increase security and transparency. The exchange said launching identity verification on the chain protocol level increases security and transparency, providing a solution to common challenges associated with typical KYC methods.
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Coinbase launches KYC service on Base
"The service is the next step toward 'using open source, public good infrastructure to enable the next billion users to come on-chain'."

