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California based AI-based e-commerce sales company raised $6.9m in Seed funding led by Lightspeed Venture Partners.
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"We believe that AI will substantially transform these experiences ... as if you're talking to a really knowledgeable, smart, helpful sales associate at a physical store."
https://www.axios.com/pro/retail-deals/2024/03/13/big-sur-ai-7m-shopify-merchants
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