Americans under 30 get much of their news on TikTok. They hear about money there, too, and that’s shaping the way they save, spend and view their financial prospects, young adults and economists say.
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How TikTok is wiring Gen Z’s money brain
“It doesn’t feel like the norm is your normal,” says Hidalgo, who lives in Nashville with her husband and 20-month-old son. As she looks at the economy on TikTok and other social media, her feed feels “split in half,” between those living an enviable life and those who are struggling.
