“I was surprised that [most] BNPL providers didn’t see this massive market as an opportunity for themselves. After getting into it, I understood why. It’s a very complex market. It’s not like e-commerce.”

https://techcrunch.com/2024/08/13/payzen-secures-23m-series-b-led-by-nea-and-200m-in-debt-to-expand-care-now-pay-later-offering/